WWE released the following via press release:
CAN WWE MAKE GRUMPY CAT SMILE?
Internet sensation Grumpy Cat will guest star on WWE’s flagship program, Monday Night Raw, Monday, November 17 at 8/7C on the USA Network.
Grumpy Cat has become a pop-culture phenomenon and currently boasts 7 million Facebook fans, 500,000 Instagram followers and her YouTube page has received 29 million video views. With countless media appearances including The Today Show, American Idol and Forbes Magazine under her collar, Grumpy Cat has taken over with a best-selling book, a beverage line and her own line of merchandise. Next up for this celebrity feline is the original movie Grumpy Cat’s Worst Christmas Ever which will air November 29th on Lifetime.
“WWE’s mission is to put smiles on people’s faces – and now we will attempt the same with Grumpy Cat,” said WWE Chief Brand Officer, Stephanie McMahon. “We are going to do everything in our power to make sure she has a good time.”
Grumpy Cat of course has a Christmas themed TV Movie coming out, so this is likely a cross promotion. It’s too bad CM Punk is no longer with WWE or there would be the obvious photo opportunity.